Case Study: Pro Trap Wildlife & Pest Management

170+

website conversations handled by AI in 60 days

75+

jobs booked autonomously — no human touched them

~40%

chat-to-booking conversion (forms convert at 2–5%)

downtime incidents since launch

Every booking lands as a real job in Jobber or GorillaDesk — these are scheduled visits, not “leads.”

The Problem

Customers with a raccoon in the attic don’t fill out forms

They call or chat — and if nobody answers, they call the next company on Google. Pro Trap ran two businesses on two systems: wildlife in Jobber, pest in GorillaDesk. Before the engagement:

—Website visitors had no way to book; every inquiry meant a phone call during business hours
—After-hours inquiries disappeared entirely
—Quotes were lost to silence, not competitors — nobody followed up
—Knowing “what’s happening today” meant logging into two systems

What We Built

An AI intake agent that answers, qualifies, and books. On its own.

Pro Trap owns all of it — the accounts, the data, the system. Nexarch builds and runs it.

24/7 chat on every page of the site

Answers service questions, quotes standard pricing, and handles anxious customers at 2am — the hours when a raccoon in the attic actually gets noticed.

Books directly into the client's real systems

Wildlife jobs land in Jobber, pest jobs in GorillaDesk, with duplicate-booking protection. No middleman inbox, no re-typing — a booked chat is a scheduled visit.

Captures the ones who don't book

Name and phone collected early, so a dropped chat is still a lead. A daily automation drafts a personalized follow-up text for every lead that went quiet.

Operator dashboard + mobile app

The whole team sees every conversation, replies in one tap, and tracks leads, bookings, and conversion in one place. Two divisions, one screen.

Weekly report, written automatically

Jobs booked, revenue captured, and anything that needs fixing — in the owners' hands every Monday morning without anyone compiling it.

How It Worked

Blueprint → Build → Partnership

Blueprint

Mapped Pro Trap's intake flow, found where inquiries leaked — after-hours, unanswered quotes, two systems that don't talk — and modeled what capturing them is worth.

Build

Chat agent trained on Pro Trap's services, pricing, and service area; wired into Jobber and GorillaDesk. Shipped in weeks, not months.

Iterate in production

Real conversations reviewed weekly. Edge cases — out-of-scope requests, anxious customers, pricing questions — tightened continuously against live traffic.

Partnership

Ongoing monitoring, weekly reporting, and new automations added as the system proves itself: lead follow-up, review requests, missed-call text-back.

How a wildlife removal company books ~40% of its website chats into jobs — automatically, 24/7